Strategy
Analysing your current position, understanding how you got here, deciding where you’re going next, and planning how you’re going to get there.
Your journey matters…
Strategic planning is an essential first step in any project and for considering organisational development and transformation.
We work with your teams and stakeholders to (re-)tell the story of who you are and how you got here, your core narrative, vision and purpose.
Our approach has been refined over 30 years to ensure your strategy remains true to your unique voice.
Your Strategic Plan will underpin a detailed plan of action, based on your clearly articulated needs, vision and ambitions, that responds to and integrates industry trends and best practise.
Our process moves through a number of key phases, however every client and every project needs a tailored response.
We don’t come armed with off the shelf solutions and so the outcomes are always bespoke and crafted to suit your specific needs and ambitions.
Our approach is highly flexible and adaptive, effective for both the public and private sector organisations.
Our skilled team and delivery partners can be deployed rapidly for projects with and tight timelines, as well as delivered to align with more extended timescales.
Where are you now?
Understanding your current position and context.
Engaging with your project teams, stakeholders and audiences.
Defining your Vision and Purpose.
How did you get here?
Mapping your journey to this point, as an organisation and for your project in particular.
Showing how this project builds on or diverges from what you’ve done before.
Articulating your Core Narrative.
What does success look like?
Defining what are you trying to achieve and why is that important.
Benchmarking industry trends and best prectise locally, regionally and internationally.
Knowing what you want people to think, feel and do differently as a result.
How will you get there?
Identifying the steps you need to take to achieve your goals.
Identifying any internal and external resources and the support you might need.
Creating a detailed plan of action, including roles and responsibilities, next steps, milestones and timelines, reporting, review and sign off procedures, as well as your metrics for success.
Case Studies
Image © UKDIT
Expo 2020 Dubai
Working with the UK Department for International Trade and designers from Avantgarde to research and develop all content for the UK National Pavilion at Expo 2020 in Duabi, including the Digital Companion.
The pavilion, based around the concept of the Breakthrough Message, explores the UK’s role in the future of AI and space exploration.
Early stage visioning and concept development for the Mobility Theme Pavilion and how it relates to the wider Zone expeirence - one of three Theme Zones with Pavilions at the cente, alongside Sustainability and Opportunity.
S&DR Heritage Action Zone (HAZ)
Creating the Core Narrative, Vision and Masterplan for the UK’s largest HAZ that follows the 26mi trackbed of the historic Stockton & Darlington Railway, working with three achor museums, five local authroities and more than 30 communities along the line.
HAZs mark a shift from traditional English Heritage projects to heritage-led regeneration - using heritage assets, landscapes and stories to support community building, local and regional investment and economic development.
As the heart of this project sits the Darlington Railway Heritage Quarter, a multi-purpose development bringing industrial heritage together with industry partners, to respond to the needs and ambitions of local communities.
Image ©TVCA
Image © National Trust
Dyrham Park Transformation
Working with the National Trust Transformation team at Dyrham Park and designers Haraclark, to reimagine visitor journeys, interpretation and engagement.
A new narrative-led strategy and suite of immersive experiences will reveal the story of William Blathwayt, explores life in the 17th century and the making of the modern world.