Client: The Ashmolean Museum, University of Oxford, UK
Project: Museum redevelopment, Heritage Lottery funded
Collaborators: Rick Mather Architects, Metaphor (Design), Newangle (AV) Richard Glassborow Associates (Interactives)
TGAC worked to support curatorial staff in developing all aspects of audience engagement, scripted communication, wayfinding, design and media under single theme:Crossing Cultures, Crossing Time.
Britain’s oldest museum, wanted to undertake a complete redisplay of its collections in over thirty galleries of a newly renovated and adapted building. This involved a major task of briefing and collaboration with specialist teams.
We developed the AV and interactive strategy, created briefs and protocols and advised on the selection process. We then worked alongside the developers and curators on all textual,graphic,audio-visual, multimedia and interactive elements.
The Ashmolean redisplay has won a range of international awards and the museum’s visitor numbers increased fourfold. It remains in the top 20 free visitor attractions in England.
TGAC subsequently consulted on the combined New Galleries of Ancient Egypt and Nubia and Unwrapped: The Story of a Child Mummy at the Ashmolean. This £5million project journeys chronologically through 5,000 years of human occupation of the Nile Valley.