Client: National Media Council, Abu Dhabi
Project: UAE Pavilion, Expo Milano 2015
Collaborators: UAE Government, Land Design Studio, Foster + Partners, Masdar
The UAE Pavilion was a landmark construction at Expo 2015 in a building created by Foster and Partners. The theme of the Pavilion was world food needs and the contribution of UAE in developing sustainable energy, agriculture and water use around the world.
TGAC were part of the team that researched and developed the full Pavilion content, working closely with experts and organisations in the UAE itself.
Visitors experience the UAE story through a powerful series of interactive media encounters - from augmented reality to a major film. The finale is a mixed media transforming environment that looks at the future through the eyes of young Emiratis.