Director: Tim Gardom (BA Hons) MBE
For the last seventeen years, working with leading architects and designers, Tim has collaborated with a range of national and international institutions as an interpretation and creative consultant. Tim's creative practise covers a wide range of major museum and visitor centre projects in the UK, Europe and the Middle East, as well as heritage brand communication and strategic planning.
Tim takes a directorial role in masterplanning, interpretive and strategic communication for a broad span of organisations, including brand narratives, visitors facing spaces and events, museum and heritage spaces as well as strategic planning. His work covers a broad spectrum of subjects from heritage and premium brands to the cultural sector, spanning social and industrial history, science, arts and world cultures to modern political history.
Tim and the team have just completed 3 years work with the Grand Harbour Regeneration Authority in Malta - developing the restored Fort St Elmo as a visitor attraction with a major new museum. As well as working as creative consultant on four cultural projects in The Kingdom for Saudi Aramco, and the UAE pavilion in Milan for the UAE.
Tim and his team were responsible for the content of 39 galleries of art and archaeology in the full refurbishment of the Ashmolean Museum, University of Oxford in 2010 and later for their award winning Egyptian Galleries. In 2012 Tim provided strategic and creative direction for three SeaCity Southampton as well leading the writing team telling the story of the city as an international port and the city's Titanic story. He was head of the interpretation team who developed and implemented the National Waterfront Museum Swansea for the Welsh Assembly in 2006.
Tim oversaw the creation of eleven interactive galleries at Thinktank Science Centre in Birmingham (2001) and Motorola’s Innovation Centre in Chicago. He undertook the Creative Direction role for the award winning Time and Space Galleries at the Old Royal Observatory in Greenwich.
Tim was Content Editor of the Faith Zone exhibition at the Millennium Dome in 2000. This was the largest multi-faith exhibition ever staged in Britain. He was awarded an MBE in The Queen’s Birthday Honours 2000 for his work with the UK’s faith communities.
Tim teaches on the Creative Practise forNarrative Environments Postgraduate course at the University of the Arts in London (Central St Martin’s College). He regularly speaks at conferences and lectures widely for the Audiences UK on culture and national identity and understanding visitors. His handbook on best practice strategies for interpretative planning and scripted communication, Say It Again, Say It Differently, was published in 2006.
Tim is a regular speaker at international conference events on cultural and commercial communications. Keynote appearances include:
American Association of Museums Conference, Los Angeles
Oresund Brand Conference, Copenhagen
Audiences UK Annual Conference, Derby
University of Malta Conference, Valletta
Museum Showoff, London
With huge experience in devising and delivering communication to visitors of all kinds within narrative environments, Tim works with top practitioners across disciplines that range from graphic design to screen-based interaction.
In the corporate Sector, Tim was head of writing for the London based creative agency Imagination between 1985 and 1991, leaving to run his own agency. During this time he created and scripted major live events for a wide range blue chip clients including Ford, BT, Unilever, Gillette, Polaroid, AT&T. For HP, Tim scripted and supervised a series of films with Dame Ellen Macarthur to work within a motivational conference event
Tim has also consulted as a speechwriter and written extensively for the CEO’s of many international companies including Xerox, Hewlett Packard, KPMG, Motorola, HP, Ford, BT, Bacardi and Sainsbury’s.
Tim specialises in creating brand experience visitor centres for a range of corporate clients. Examples include the Innovation Center for Motorola in Chicago, the Famous Grouse and Macallan distillery tours and the Grey Goose Brand Home in France. He is currently working on an interactive science centre with Rolls-Royce, British Aerospace and Airbus.
Tim has worked on a range of large-scale public events. These include Joy to The World, a TV spectacular for Save the Children at the Royal Albert Hall, the Special Olympics Opening Ceremony, as well as theatrical shows for Unilever, Holiday Inn, the opening of the Aspire Sports Academy, Qatar and other corporate clients.
In 2005 Tim devised and scripted the T200 Son et Lumiere and the International Drumhead Ceremony with Mice International and The Royal Navy, performed for Her Majesty Queen Elizabeth to commemorate the role of the British Navy and its famous son Admiral Lord Nelson.
In 2012 Tim created and scripted the motivational programme and events for 150,000 Olympic Games Maker volunteers at Wembley Arena in London.