The Future Finds a New Home

February 17, 2017   tags: Masterplan

The Design Museum, London

Interpretation Masterplan, Transition & Communication Strategy


British and global design has found a new home and a powerful new voice in the Commonwealth Institute in Kensington. The Design Museum of London, long hampered by its limited facilities, is now a fitting home for the UK’s definitive collection of Iconic and revolutionary design. TGAC created a bespoke ‘Interpretation Toolkit’ giving the in-house teams a palette of strategies with which to deliver on a spectacular interpretive plan, supported by a communication and' voice' strategy.


The Design Museum, a champion of British and global design, had long since outgrown its home on the banks of the river at Shad Thames when the landmark decision was taken to revolutionise their approach to both content and structure. Their move to a new John Pawson-designed home in the former Commonwealth Institute in Kensington, tripling their exhibition space and opening up their permanent collections to public view, realised the long standing ambition of its directors to create a space that does for the design world what Tate Modern did for contemporary art. In the words of museum director Deyan Sudjic,


 "Before Tate was built there was a sense that contemporary art was somehow at the periphery of things...not relevant to the mainstream of British life. It's changed so much. We can do that with design as well."


This ambitious new trajectory required a new and revolutionary approach to the display and narrative of both their permanent and temporary collections. Working with the in-house team and designer Morag Myerscough, TGAC developed a display strategy that empowered the team to find a relevant and authoritative ‘voice’ that gave life to this amazing collection of design icons and future innovations. Showcasing the design process from the viewpoint of the Designer, Maker and User. Another key feature was a ‘technology convergence wall’ taking the complex intersections of technological innovation, miniaturisation and the modern need for convenience and visually illustrating the development of devices and solutions that combine previously cumbersome and disparate technologies.


Innovative display and narrative strategies combine at The Design Museum with stunning architecture and design to inspire and educate all who step through its doors.